192 bottles OptygenHP

192 bottles MutliV

96 Ultragen Tropical Punch

48 Ultragen Orange Cream

48 Ultragen Cappuccino

24 PreRace capsule prototypes

24 PreRace powder

30 EFS Lemon Lime

30 EFS Fruit Punch

30 EFS Grape

30 EFS Orange

240  EFS Liquid Shot Vanilla Refills

3600 EFS Vanilla Liquid Shot Flasks

3600  EFS Wild Berry Flasks

This should last the team approximately 2-3 months before they need more stuff.

First Endurance is pleased to announce they will be working with the Radioshack Nissan Trek superteam in 2012. Since First Endurance products are designed to complement each other, the riders will receive the entire First Endurance product line and work closely with First Endurance on new product development.

“Input and feedback from the riders and staff at Radioshack Nissan Trek will help First Endurance continue to push the limits of  performance safely by offering the best endurance nutrition available” says Mike Fogarty, VP of Sales & Marketing at First Endurance.

The RADIOSHACK NISSAN TREK roster for 2012 has been finalized and counts with 30 of the world’s top professional cyclists, hailing from 14 different nations. The team will be led by 6 team directors under the management and direction of General Manager Johan Bruyneel.

LEOPARD s.a. President Flavio Becca is confident that the team will be very competitive in 2012, prolonging the string of good results in 2011. “In our inaugural season we had many podium places in the classics and Tour de France. Oliver Zaugg completed the season with a spectacular Tour of Lombardy victory and we secured third place in the UCI World Tour ranking. But like any owner, whether it is in business or sports, I am constantly looking for ways to improve the team. Johan Bruyneel is a leader who has a proven record of unparalleled success. He maximizes talent, employs winning strategies and motivates riders and staff to achieve greatness. I am confident that Johan is the best person for our team.”

Bruyneel has had a busy few months assembling the 2012 roster. “I’ve never been one to shy away from challenges so when I was presented with this opportunity, I immediately saw the potential of the idea. We collectively decided it was a win-win partnership for all parties. After that, we became focused on putting together 30 riders, which was a tougher task than I’ve ever experienced in the past. Combining Team RadioShack riders that we made an agreement with for 2012, with existing LEOPARD TREK riders resulted in 42 riders, 12 over the maximum limit for World Tour teams. We worked hard to ensure that every rider’s contract was honored and that each one had a place to ride in 2012; if not with RADIOSHACK NISSAN TREK, then with another professional cycling team. With the roster of 30 riders finalized, we can now spend all our time and effort in preparing this group for the challenges that lie ahead.”

RadioShack-Nissan-Trek for 2012
Jan Bakelants (BEL)
Daniele Bennati (ITA)
George Bennett (NZL)
Matthew Busche (USA)
Fabian Cancellara (SUI)
Laurent Didier (LUX)
Jakob Fuglsang (DEN)
Tony Gallopin (FRA)
Linus Gerdemann (GER)
Ben Hermans (BEL)
Chris Horner (USA)
Markel Irizar (ESP)
Ben King (USA)
Andreas Klöden (GER)
Tiago Machado (POR)
Maxime Monfort (BEL)
Giacomo Nizzolo (ITA)
Nelson Oliveira (POR)
Yaroslav Popovych (UKR)
Joost Posthuma (NED)
Gregory Rast (SUI)
Thomas Rohregger (AUT)
Hayden Roulston (NZL)
Andy Schleck (LUX)
Fränk Schleck (LUX)
Jesse Sergent (NZL)
Jens Voigt (GER)
Robert Wagner (GER)
Oliver Zaugg (SUI)
Haimar Zubeldia (ESP)
Staff
General manager: Johan Bruyneel
Team directors: Kim Andersen, José Azevedo, Dirk Demol, Alain Gallopin, Luca Guercilena and Lars Michaelsen
Press officers: Philippe Maertens and Tim Vanderjeugd

Sarah Haskins has been dominating the Olympic Distance races over the last couple years by consistently winning the biggest races against biggest competition.  In 2011 alone Sarah won seven races including South Beach, St. Anthony’s, Monterrey ITU, Austin, LifeTime Fitness Minneapolis and Chicago, US Open, The Toyota Cup title and Pan American Games Gold. Wow!   This takes a lot of focus and hard work.  Often this means pushing your body to a limit beyond what it is used to and allowing it to recover so it can re-build and get faster.  Sarah, who has been with First Endurance for three years attributes much of her success to her nutrition protocol which keeps her immune strong, her recovery quick and her fueling nailed.   Sarah Haskins outlines her use of EFS, Ultragen, MultiV and OptygenHP.

Optygen HP review in Mountain Flyer magazine

First Endurance Optygen HP $128 (120 capsules)

Derived from the plant Rhodiola and the fungus Cordyceps CS-4—two adaptogens that have reportedly helped Sherpas climb Mount Everest—Optygen HP is said to increase oxygen utilization, increase the body’s ability to adapt to physical stress and increase aerobic threshold while reducing lactic acid buildup. Optygen HP also contains beta- alanine, another adaptogen shown to increase strength and exercise capacity.  These are big claims for a little red pill, but there is a good amount of independent clinical research behind the formula, and First Endurance’s athletes are killin’ it all over the world stage.

Though it is hard to quantify whether Optygen HP was responsible for my improvements, I can say that I felt fantastic during rides and recovered well from hard training days during the two-month period I was using Optygen HP. My race results were pleasantly consistent during the period, enough so that I ordered another bottle before running out.

First Endurance recommends taking four capsules daily during hard training blocks. At $128 for a one-month supply, it’s definitely for those wanting to pull out all the stops when it comes to fitness. Of course, if you already have a coach on retainer, Optygen HP is certainly worth a go. –J. Carr

www.firstendurance.co.nz

Basic physiology principals are used in everyday training.  Research shows that systematically pushing your body past its normal limit, recovering and then doing it again forces your body to adapt to this new pace or output.   Your body adapts by repairing torn muscle tissue, increasing mitochondria, increasing vascularization and various other physiological adaptations.   You become faster and can handle longer workouts.    This is the basis of ALL Training.   PreRace allows you to push  yourself significantly past your normal limits.

How PreRace works:

PreRace ‘stimulates’ several systems in your body which allow you to push harder than normal.  Caffeine is the main driver of the formula and most understand the benefits and experience of using caffeine prior to exercise. While caffeine alone is great when used appropriately, the PreRace formula delivers other key ingredients that work together to increase mental stamina, time to exhaustion and maximum workload.

PreRace also contains Quercetin, a plant derived flavanol that has been shown to enhance the effects of caffeine.    Quercetin has also been shown to increased energy via mitochondria stimulation and is also known for its anti-inflammatory properties.   In addition PreRace contains L-Taurine, to increase cardiac output by improving stroke volume in the heart.  Essentially the heart is able to pump more blood through more powerful contractions.   Citrulline Malate is also included because its a powerful nitric oxide booster.  Stimulating nitric oxide causes your blood vessels to vaso-dilate, so they are larger.  Large blood vessels allows for more blood to be pumped through your body, which effectively delivers more oxygen to your muscles.   Lastly, we have added a neuro-stimulant blend consisting of catechins, DMAE and Theobromine that helps you remain focused.

1) Stimulant via Caffeine, Quercetin.   Benefit:  More drive for your workouts.

2) Improved Cardiac Output via L-Taurine Benefit: Stronger heart contractions means more blood driven through your blood vessels.

3) Vaso-Dilation via Citrulline Malate, a Nitric Oxide stimulant  Benefit: More blood can circulate.

4) Neuro Stimulant via DMAE, Theobromine, Catachin.  Benefit:  Focus, positive mental energy.

PreRace Clinical Study

South Dakota State University conducted an independent study on PreRace to determine its effectiveness on cycling endurance.  The double-blind placebo controlled study used seven trained cyclists and had them go to exhaustion in a 40K Time Trial.  Each cyclist performed two 40K TT’s to exhaustion.  On the first TT the cyclist consumed either a placebo or PreRace mixed with one serving of EFS 30 minutes prior to doing a 40K TT.  One week later each cyclist would switch the protocol and receive the opposite of what he/she received the previous week.

RESULTS:

-The PreRace trial was 3′ 20″ faster in a 40k TT than without

-The PreRace group increased their watts by 15

-The PreRace group had an increase in work output

-There was no significant change in heart rate

-There was no significant increase in RPE (Rate of Perceived Exertion)

As you can see from the results of this study, PreRace did exactly as it was formulated to do.  What is most impressive is that performance and watts increased significantly yet there was no change to heart rate or rate of perceived exertion.

HOW TO BEST USE PRERACE

Now that you understand how PreRace works, you can learn how to use this to your advantage.  As a race day advantage PreRace is obvious,  its in training where the benefit can become more permanent and/or more adaptive.   Basic physiology principals are used in everyday training that goes something like this.   Systematically push your body past its normal limit so your body adapts to this new pace or output.   Recover.  Do it again.   In time your body will adapt to this new pace or output by repairing torn muscle tissue, increasing mitochondria, increasing vascularization and various other physiological adaptations.   You become faster and can handle longer workouts.    This is the basis of ALL Training.

Use PreRace systematically all year long in key workouts that require you to push past your normal limits.   Once a week, incorporate a workout that requires a pace or distance that is beyond your comfort zone and use PreRace to help you push past that.  Make sure you give yourself enough time to recover from the workout.  This is critical.  If you aren’t fully recovered from this workout, you won’t realize the benefits of this strategy, so be vigilant in your recovery.

RaceDay Recommendation: 

• Races of three hours or less consume PreRace 15-30 minutes prior to your race.
• For races greater than three hours athletes must decide how best to dose PreRace.  Some athletes can handle stimulants over many hours, some cannot.  For those athlete who are more sensitive to stimulants consider using PreRace for the final couple hours of the race where it matters most.

PreRace Powder vs PreRace Prototype capsules

This is more a matter of preference than anything else.   For some, adding   PreRace powder to any drink they like is very convenient.   Many like to put a scoop right into the EFS Liquid Shot flask or their EFS drink.   For others, capsules are more convenient, easier to take, easier to carry and take the flavor obstacle out of the equation. PreRace powder will get absorbed faster and because it is a 5.5g scoop there is simply more active ingredients per serving than the 3 capsules.  For long distance racing some athletes may prefer taking a three capsules periodically throughout the event.   The powder is great for certain circumstances and the capsule is great for other situations.   In the end it comes down to personal preference.

www.firstendurance.co.nz

On a day of bitter cold water temperatures (54 degrees Fahrenheit) which led organizers to cancel the swim and turn the race into an impromptu bike-run, Jordan Rapp survived an extremely hilly bike course with an estimated 6,000 feet of climbing and won the ITU Long Distance World Championship on the run in Henderson, Nevada.

With no wiggle room in road closure time to replace the swim with an opening run, ITU officials opted to begin the event with a staggered time trial-style start with cyclists leaving every few seconds.

Famed for his cycling prowess, Rapp’s 3:09:21 split was just the 4th best bike but he then accounted for his 2:42 margin of victory over runner-up Joe Gambles with a race-best 1:49:32 split on the demanding, hilly 30 kilometer run — 2:57 better than Gambles’ effort.

Rapp’s total time was 5:00:15.

The victory comes 19 months after Rapp suffered near-fatal injuries when he was struck by a hit-and-run driver while on a training ride in late March of 2010. Rapp made a spectacular return to competition a year ago with a 4th place finish at Ironman Arizona. Rapp continued his comeback this year with a win at the ultra-distance Leadman Epic, 3rd place at Rev 3 Portland, 2nd place at Calgary 70.3 and race-best bike and run while winning Ironman Canada.

Sylvain Sudrie of France, the defending ITU long distance World Champion, rode 3:09:13, virtually matching Rapp (3:09:21) and Gambles (3:09:17) on the bike and was just 3 seconds quicker than Gambles’ 1:52:29 run.

But Sudries’ 1:45 transition was 33 seconds slower than Gambles’, and thus provided the Australian with his 26 seconds advantage over Sudries’ third place time.

Denmark’s Martin Jensen, who had two previous 3rd place finishes at the ITU Long Distance Worlds, broke into a 5-minute, 40 seconds lead after a race-best 3:03:33 bike split. But after that sizzling effort, Rapp passed him about 10 miles into the 18.6-mile run as Jensen faded with a 2:00:16 run that brought him home in 4th place, 5:08 behind Rapp, 2:16 behind Gambles, and precisely 2 minutes behind Sudrie.

The USA’s Nicholas Thompson, a weaker swimmer who benefited by the swim cancellation, overcame a 16-minute deficit on the bike with a second-best 1:50:58 run to finish 5th, 6:15 arrears of Jensen.

Notably, Michael Raelert, who dominated the Ironman 70.3 world for two straight years before a hip injury sidelined him for much of 2011, fell to 6th place with a 1:57:47 run that was 8 minutes 15 seconds slower than Rapp’s.

www.firstendurance.co.nz